The Diviley brand is a sub-brand of Guangdong Winpard Industry Co., Ltd. The Diviley business division was established in 2003, with dedicated departments for R&D, marketing, and other functions to operate the brand.
With a simple, stylish, and casual brand identity, it incorporates international fashion trends, making each product stand out. It also embodies the core brand values of optimism and confidence, making life more exciting.

The phoenix, the legendary king of all birds in ancient Chinese mythology, symbolizes good fortune and happiness; the sun, symbolizing brightness, vitality, and strength. The Diviley brand was established in 2003, embodying "beautiful confidence and the pursuit of fashion," which has driven its continuous growth.
The Diviley brand integrates the symbolism of the phoenix and the sun into its product designs, with a simple, stylish, and casual design style that embodies an optimistic and confident spirit.
The Diviley brand evolves with the times, catering to the personalized needs of consumers, and strives to become the most influential fashion brand.

The Diviley icon consists of a phoenix and the sun. The sun is circular, with the phoenix encircling it, symbolizing the phoenix facing the sun, blending movement and stillness, and representing perpetual vitality. The lines are fluid, and the overall structure is smooth and elegant.
The Chinese and English text logos convey "beauty and confidence," using clean, bright fonts that are harmonious and consistent.
The image system reflects the brand’s simple and stylish style, highlighting its modern appeal.