The phoenix, the legendary king of all birds in ancient Chinese mythology, symbolizes good fortune and happiness; the sun, symbolizing brightness, vitality, and strength. The Diviley brand was established in 2003, embodying "beautiful confidence and the pursuit of fashion," which has driven its continuous growth.

The Diviley brand integrates the symbolism of the phoenix and the sun into its product designs, with a simple, stylish, and casual design style that embodies an optimistic and confident spirit.

The Diviley brand evolves with the times, catering to the personalized needs of consumers, and strives to become the most influential fashion brand.